Signage, being a classic method of marketing, is almost always a good investment for a business trying to get its name out there. If your business has a retail store or an outlet, a sign is basically the face of the business to the public – the sign will differentiate your store among others in the street and will be what convinces potential customers to shop with you over them. Even in the age of marketing via the internet, signs are still used as a form of outdoor marketing and are absolutely necessary in places like malls. Signage should be durable, attractive, and clearly visible. Although most signs do the same thing, the material can influence the durability and visibility of the sign as well the environmental impact a marketing campaign would have. Factors to be consider when selecting materials include cost, lifespan, and exposure. Therefore, the selection of an appropriate material is a natural factor that influences the success of an outdoor marketing campaign that uses signage.
Corrugated plastic, also known as ‘Corflute’, is the name given to corrugated polypropylene, which is a lightweight and rigid plastic. It can be cut into shape very easily and the material is cheap, leading to popularity in the signage industry. They are resistant to weather and reasonably durable and are therefore used for small boards placed on the ground such as “Land for sale” signs. Learn more about Corflute signate at Corflute suppliers Brisbane.
Aluminium is also commonly used for signs, especially for those that are hung or placed on stands above storefronts. These are also environmentally friendly as aluminium is fully recyclable. Aluminium is lightweight and relatively inexpensive although the sign itself can deteriorate as the paint on aluminium may not be weather resistant. The paint is also susceptible to scratching which may also lead to the aluminium underneath to corrode. Aluminium signs can be made by laser cutting, carving, or engraving content into an aluminium sheet, mitigating most of the previously mentioned drawbacks as no paint is used. Signs made this way are eye-catching and look professional. Although they are more expensive.
Instead of static signage, one can opt for digital signage instead. Examples are neon signs, LED/LCD screens, and backlit boards. They are especially eye-catching and attractive albeit expensive and not very durable. They also cost more to maintain. Moreover, LED and LCD screens function better for information provision than marketing. Neon signs are still the most popular and effective use of electronic signage, however.
Wood and timber carry a unique look and quality that is difficult to replicate with other materials. Well made wood signage can be placed almost anywhere, even outdoors but they are more popular indoors, as they are more expensive, and maintenance is difficult. Wood signs can be made by carving, cutting, engraving or laser burning features on to the timber surface. This can be expensive, but the aesthetic quality is unrivalled. Wood signs are heavy and can be damaged by physical impacts.