If you are a dentist who just started their own practice, you’d soon realize that the competition is fierce. Patients who found a dentist they are comfortable with even if the fees are more expensive compared to others would not “jump ship”.
This is what you call loyalty and as a new dentist trying to make their mark, earning patient loyalty should be your priority because even if you manage to attract patient but they are not coming back for follow up check-up and treatments, you’d soon find your practice closing down for lack of patients.
For this to not happen to you, learn and follow the following simple secrets to earn patient loyalty and satisfaction.
Remember That First Impressions Last
Studies have shown that a patient or a customer would stay loyal even if they had some negative interactions with a dental clinic or another business establishment, provided they have a great interaction first. Of course, you should strive for your patient to always have a good experience every time they come and see you but there might be circumstances that are beyond your control.
So, ensure that all your patients have a nice first impression of you and your dental clinic. Their first encounter with you is it over the phone or in person, whether they are booking an appointment or receiving follow-up communication should leave a positive impression. If their first interaction with you is a negative one, that would be their first and last.
Try to Have Open Communication Channel with All of Your Patients
Your patients would appreciate openness and if you are easy to reach whenever they have some questions, from the trivial to the most important. They would also notice if you are communicating with them generically or if you are taking the time to fully resonate with them by customizing your approach and communication depending on your case and their personality.
Dentists are known for being gentle dental Collingwood has many who offer excellent communication with patients. They can use any channel they prefer; be it by text, phone call, email or even via an app. If you have the means and the time to do so, reach out to patients after every visit and ask them about their experience and if there are any other aspects regarding their visit that could be improved?
Collect Data
To reiterate the previous point, you need to collect data from your past and present patients to find out what you lack and what could be enhanced to make sure that they are coming back to your clinic for future treatments. Getting feedback from them could show you how you could earn their loyalty and retention and what would make them refer their family, friends and colleagues to you.
Earning patient’s loyalty will take time and a lot of effort from you but the result would be rewarding and worth all the extra effort you have put into cultivating a professional relationship with your patients.
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