Marketing is a broad subject and involved the integration of many different tasks. Brand promotions will use different materials and strategies to promote your brand or products. Point of sale (POS) marketing refers to in store promotion or marketing campaigns that are used at the point of a transaction in order to increase sales.
The POS marketing products you use will depend on your type of business. It could be an attractive window display that will beckon customers to the store, shelf signage that will be seen when customers are shopping, display stands, posters, floor sticker etc. The objective of point of sale marketing is to advertise your products more in order to persuade the customer to purchase more items. You need to use a variety of POS products in order to make your strategy effective. Posters can be printed using different techniques and digital software to make them more noticeable. Anything that contrasts with the base colour or theme of the store will garner immediate attention. You need to make sure that you use high quality prints in order to convey the message.
You can also use POS marketing before the customers walk into the store. Some of the products that you can use to your advantage are waterproof pavement signs, external signage boards, window displays and posters on the window signalling promotions or offers. It is best to work with a company that specialises in these services so that they can look at how you can increase your brand image and convey promotional information to the customer in every possible way. There are marketing strategies that will be used by them in order to grab the attention of the customer subtly. A properly placed signage can plant an idea in the mind of the customer about your product. Once a customer comes into the store, you can use shelf banners and aisle signage. These will provide a break in between the shopping items and allow the shopper to take a stop and think. It will draw their attention as it disrupts the seamless shopping path. You need to consider the location of these signs carefully in order to find what will give you maximum effect.
Digital screens have a bigger impact when compared to printed signage as they are interactive. They can entertain the customers when they are passing by the shop or waiting in line to pay for their purchases. They will automatically engage with the screen and you can increase this engagement by using touch screens for interactive displays. You can use leaflet displays in high traffic areas like cashier counters and low display racks at the entrance of the store. This is a chance for the customer to take information about your product home. It is similar to word of mouth. Once a customer takes a leaflet home, the other family members will peruse through it as well which increases the visibility of your brand. You need to make sure that there are loyalty schemes for repeat customers, brochures and gift cards available in the store that can attract potential customers.